Michael Jackson’s video for Thriller was yesterday named the most ground-breaking pop promo in music history.
The 14-minute mini movie for the 1983 No. 1 hit beat off efforts from Queen, Johnny Cash and Peter Gabriel.
Industry experts were asked to provide a shortlist of 20 innovative videos to be put to the public vote. More than 1,000 people took part in the MySpace poll.
Thriller took 15.2% of the vote. At £327,000, it was the priciest promo of its time.
Us indie band OK Go’s 2006 viral hit Here It Goes Again came second with 11.7%, and Britney Spears’ video for Baby One More Time, in which she appears dressed as a schoolgirl, came third.
The top 10: 1. Thriller, Michael Jackson 2. Here It Goes Again, OK Go 3. Baby One More Time, Britney Spears 4. Take on Me, a-ha 5. Hurt, Johnny Cash 6. Bohemian Rhapsody, Queen 7. Daft Punk, Around the World 8. Weapon of Choice, Fatboy Slim 9. Sledgehammer, Peter Gabriel 10. Beastie Boys, Sabotage.